Champion - Women for the Win
Brand Campaign Design
Design Concept · Visual Design · Logo Design
Overview
For Champion’s Women for the Win campaign, I contributed to the design concept and overall look and feel, celebrating the confidence and individuality women bring to sports. Working with Energy BBDO, I helped shape the campaign’s visual direction and developed the Champion Circle logo lockup for its female athlete program.
Category
Brand Campaign Design
Role
Design Concept · Visual Design · Logo Design
Tools
Photoshop
Illustrator
Format
Mixed Ratios
MP4 · GIF · Images
Client
Champion · Agency: Energy BBDO
BE YOUR OWN CHAMPION
Champion gives women the confidence to bring their own style to sports. Don’t just shoot your shot. Do it with flair, swagger, and creativity. With the right fit, you can be your own champion in every arena.
TYPOGRAPHY
OOH
COMMERCIAL
SAWEETIE
Saweetie is all about empowering women to feel confident in their own skin. She’s the motivator on campus, the inspiration for self-expression, and “Get It Girl” is the anthem that hypes up the athletes from the locker room to the playing field and beyond.
LANDING PAGE & SOCIAL MEDIA
CHAMPION CIRCLE LOGO
I Developed the logo lockup for Champion Circle, Champion’s new athlete program that currently includes 12 female athletes from different schools and backgrounds who all bring their own style and flair to their sports. Champion Circle is the symbol of camaraderie and support between women who go against the grain to play by their own rules.
