STEL Design Showreel - Google & Thuma
Full-CG Product Showreel
Director · 3D Motion & Design · Compositing
Overview
I collaborated with STEL Design to direct a full-CG teaser showcasing its product work for Google and Thuma. I led the project from initial concepts and storytelling through final delivery, coordinating the motion design team and production schedule. Each sequence reflects the product's character, from Google's minimal design and AR experiences to Thuma's natural wood textures. I created my assigned scenes in Cinema 4D and Redshift, then handled color grading, correction, and compositing across all scenes in After Effects.
Category
Full-CG Product Showreel
Role
Director · 3D Motion & Design · Compositing
Tools
Cinema 4D · Redshift
After Effects
Format
16:9 · 4K
MP4 · GIF · Images
Client
STEL DESIGN
STYLE FRAMES
I developed product animations for STEL Design that reflect the distinct identities of Google and Thuma. For Google’s phones and earbuds, I emphasized clean compositions, material details, and the brand’s minimalist design, while highlighting how users can explore and interact with the products through STEL’s 3D AR experiences. For Thuma’s furniture, I used soft natural lighting to highlight its sleek design and organic wood textures across a range of finishes.
I created my assigned scenes using Cinema 4D and Redshift. The color grading, correction, and compositing for all scenes were done in After Effects.